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Infographic depicting the most valuable parts of a desktop webpage

Blog

Oct 7, 2026

•

Tela Wittig

Conversion Killers Hiding on Almost Every eCommerce Site We've Worked With

Blog
Infographic that reads "You're about to spend a fortune" contain a chart of the funnel steps where visitors often fall off on their journey from seeing an ad to making a purchase.

Blog

Oct 1, 2026

•

Jexi Williams

BFCM Website Optimization: You're About to Spend a Fortune on Traffic. What's Your Site Doing With It?

Blog
data visualization of the common bottlenecks in a CRO team's workflow

Blog

Sep 24, 2026

•

Tela Wittig

The CRO Team of 2027 Spends Zero Time Waiting on Designers, Developers, or Analysts

Blog
Displaying a "X Purchased in the Last 24 Hours" social proof in the side cart lifted revenue by 9.3%

Experiment Teardowns

Aug 31, 2026

•

Yuval Rozenfeld

Experiment Teardown - Displaying a "X Purchased in the Last 24 Hours" social proof in the side cart lifted revenue by 9.3%

Experiment Teardowns
Automatically Opening the Side Cart After ‘Add-to-Cart’ Increased Checkout Completions by 13.6%

Experiment Teardowns

Aug 28, 2026

•

Yuval Rozenfeld

Experiment Teardown - Automatically Opening the Side Cart After ‘Add-to-Cart’ Increased Checkout Completions by 13.6%

Experiment Teardowns
Adding a "Top Collections" carousel increased purchased conversion by 9.1%

Experiment Teardowns

Aug 24, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a "Top Collections" carousel increased purchased conversion by 9.1%

Experiment Teardowns
Hiding the Filters on a Collection Page Increased Revenue by 12.5%

Experiment Teardowns

Aug 21, 2026

•

Yuval Rozenfeld

Experiment Teardown - Hiding the Filters on a Collection Page Increased Revenue by 12.5%

Experiment Teardowns
Fast delivery messaging increased revenue by 8%

Experiment Teardowns

Aug 21, 2026

•

Yuval Rozenfeld

Experiment Teardown - Fast delivery messaging increased revenue by 8%

Experiment Teardowns
Conversion rate optimization is the practice of increasing the percentage of visitors who complete a specific action on your site

Fundamentals

Aug 19, 2026

•

Tela Wittig

What Is Conversion Rate Optimization (CRO)? A Beginner's Guide for Ecommerce

Fundamentals
Adding “Top Brand” logos and a "Shop All" below the homepage hero increased revenue by 23.5%

Experiment Teardowns

Aug 17, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding “Top Brand” logos and a "Shop All" below the homepage hero increased revenue by 23.5%

Experiment Teardowns
PLP Optimization: Replacing Page-by-Page Navigation with a "Load More Products" Button Increased Revenue by 8.5%

Experiment Teardowns

Aug 14, 2026

•

Yuval Rozenfeld

Experiment Teardown - PLP Optimization: Replacing Page-by-Page Navigation with a "Load More Products" Button Increased Revenue by 8.5%

Experiment Teardowns
How Long Does It Take an A/B Test to Reach Statistical Significance?

Fundamentals

Aug 12, 2026

•

Tela Wittig

How Long Does It Take an A/B Test to Reach Statistical Significance?

Fundamentals
Adding a "Quick View" option to a product list increased purchase conversion by 13.4%

Experiment Teardowns

Aug 11, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a "Quick View" option to a product list increased purchase conversion by 13.4%

Experiment Teardowns
Adding the Full Site Header to a Product Landing Page Increased Revenue by 12.2%

Experiment Teardowns

Aug 11, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding the Full Site Header to a Product Landing Page Increased Revenue by 12.2%

Experiment Teardowns
Adding a clear “Add-to-Cart” Button Animation Upon Size Selection Increased Clicks by 4.7%

Experiment Teardowns

Aug 10, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a clear “Add-to-Cart” Button Animation Upon Size Selection Increased Clicks by 4.7%

Experiment Teardowns
A/B Testing vs. Conversion Rate Optimization: Where One Ends and the Other Begins

Fundamentals

Aug 5, 2026

•

Tela Wittig

A/B Testing vs. Conversion Rate Optimization: Where One Ends and the Other Begins

Fundamentals
Displaying star ratings and verified reviews below the homepage hero lifted revenue by 20.3%

Experiment Teardowns

Aug 3, 2026

•

Yuval Rozenfeld

Experiment Teardown - Displaying star ratings and verified reviews below the homepage hero lifted revenue by 20.3%

Experiment Teardowns
What Is A/B Testing? A Complete Guide

Fundamentals

Jul 29, 2026

•

Tela Wittig

What Is A/B Testing?

Fundamentals
Simplifying and Pinning the Blog Header Increased Product Page Visits by 10.5%

Experiment Teardowns

Jul 27, 2026

•

Yuval Rozenfeld

Experiment Teardown - Simplifying and Pinning the Blog Header Increased Product Page Visits by 10.5%

Experiment Teardowns
Why your site analytics matter in A/B testing

Fundamentals

Jul 22, 2026

•

Tela Wittig

Why your site analytics matter in A/B testing

Fundamentals
Everything You Need to Know About Page Speed While A/B Testing

Fundamentals

Jul 22, 2026

•

Tela Wittig

Everything You Need to Know About Page Speed While A/B Testing

Fundamentals
A Search-First Homepage Hero Increased Revenue by 34.7%

Experiment Teardowns

Jul 20, 2026

•

Yuval Rozenfeld

Experiment Teardown - A Search-First Homepage Hero Increased Revenue by 34.7%

Experiment Teardowns
What is statistical significance?

Fundamentals

Jul 15, 2026

•

Tela Wittig

What is statistical significance?

Fundamentals
Displaying More Products on Screen Increased Product Page Visits by 16.2%

Experiment Teardowns

Jul 13, 2026

•

Yuval Rozenfeld

Experiment Teardown - Displaying More Products on Screen Increased Product Page Visits by 16.2%

Experiment Teardowns
The Ultimate Guide to Landing Page Optimization

Fundamentals

Jul 8, 2026

•

Tela Wittig

The Ultimate Guide to Landing Page Optimization

Fundamentals
Adding a "High Demand" banner in the side cart increased purchase conversion by 13.2%

Experiment Teardowns

Jul 6, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a "High Demand" banner in the side cart increased purchase conversion by 13.2%

Experiment Teardowns
A/B Testing Metrics: Target vs Supporting Metrics (and Why You Need Both)

Fundamentals

Jul 1, 2026

•

Tela Wittig

A/B Testing Metrics: Target vs Supporting Metrics (and Why You Need Both)

Fundamentals
Adding a “Quick Add” button on product listings increased revenue by 10.6%

Experiment Teardowns

Jun 29, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a “Quick Add” button on product listings increased revenue by 10.6%

Experiment Teardowns
Showing "Only a Few Units Left" in the Mobile Cart Lifted Purchase Conversion by 20.5%

Experiment Teardowns

Jun 25, 2026

•

Yuval Rozenfeld

Experiment Teardown - Showing "Only a Few Units Left" in the Mobile Cart Lifted Purchase Conversion by 20.5%

Experiment Teardowns
How does variant rendering work in A/B testing?

Fundamentals

Jun 24, 2026

•

Tela Wittig

How does variant rendering work in A/B testing?

Fundamentals
Adding a "Selling Fast" banner next to the add-to-cart button increased purchase conversion by 10.8%

Experiment Teardowns

Jun 22, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a "Selling Fast" banner next to the add-to-cart button increased purchase conversion by 10.8%

Experiment Teardowns
Frequentist vs. Bayesian A/B Testing: What You Need to Know

Fundamentals

Jun 17, 2026

•

Tela Wittig

Frequentist vs. Bayesian A/B Testing: What You Need to Know

Fundamentals
Exposing below-the-fold content on the mobile homepage increased reached cart by 13.1%

Experiment Teardowns

Jun 15, 2026

•

Yuval Rozenfeld

Experiment Teardown - Exposing below-the-fold content on the mobile homepage increased reached cart by 13.1%

Experiment Teardowns
Why and How A/B Testing Compounds

Fundamentals

Jun 10, 2026

•

Tela Wittig

Why and How A/B Testing Compounds

Fundamentals
A "Secured Checkout" badge in the mobile checkout header increased purchase conversion by 15.1%

Experiment Teardowns

Jun 8, 2026

•

Yuval Rozenfeld

Experiment Teardown - A "Secured Checkout" badge in the mobile checkout header increased purchase conversion by 15.1%

Experiment Teardowns
Will AI Break My Site? The Risks of Unguarded AI Conversion Rate Optimization

Blog

Jun 3, 2026

•

Evyatar Segal

AI Conversion Rate Optimization: Can It Break Your Site?

Blog
Adding a Swipeable Best-Sellers Carousel to the Nav Menu lifted purchase conversion by 10%

Experiment Teardowns

Jun 1, 2026

•

Yuval Rozenfeld

Experiment Teardown - Adding a Swipeable Best-Sellers Carousel to the Nav Menu lifted purchase conversion by 10%

Experiment Teardowns