A/B Testing & CRO Blog for Ecommerce | Shuttlebase

Blog

Oct 1, 2026

Jexi Williams

BFCM Website Optimization: You're About to Spend a Fortune on Traffic. What's Your Site Doing With It?

Black Friday brings your highest-intent shoppers of the year, and small fixes like trust badges and an auto-opening cart can turn far more of them into buyers. Here's what to test before the rush, and how to use the holiday data to plan your January tests.

Infographic that reads "You're about to spend a fortune" contain a chart of the funnel steps where visitors often fall off on their journey from seeing an ad to making a purchase.

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Experiment Teardowns

Blog

Fundamentals

Infographic showing the evaluation criteria for deciding whether your team is leading the AI revolution

Blog

Oct 27, 2026

Tela Wittig

Leading the AI Revolution

The Hidden Technical Debt in LLM-Generated Code

Blog

Oct 21, 2026

Tela Wittig

The Hidden Technical Debt in LLM-Generated Code

Infographic depicting the most valuable parts of a desktop webpage

Blog

Oct 7, 2026

Tela Wittig

Conversion Killers Hiding on Almost Every eCommerce Site We've Worked With

Infographic that reads "You're about to spend a fortune" contain a chart of the funnel steps where visitors often fall off on their journey from seeing an ad to making a purchase.

Blog

Oct 1, 2026

Jexi Williams

BFCM Website Optimization: You're About to Spend a Fortune on Traffic. What's Your Site Doing With It?

data visualization of the common bottlenecks in a CRO team's workflow

Blog

Sep 24, 2026

Tela Wittig

The CRO Team of 2027 Spends Zero Time Waiting on Designers, Developers, or Analysts

Displaying a "X Purchased in the Last 24 Hours" social proof in the side cart lifted revenue by 9.3%

Experiment Teardowns

Aug 31, 2026

Yuval Rozenfeld

Experiment Teardown - Displaying a "X Purchased in the Last 24 Hours" social proof in the side cart lifted revenue by 9.3%

Automatically Opening the Side Cart After ‘Add-to-Cart’ Increased Checkout Completions by 13.6%

Experiment Teardowns

Aug 28, 2026

Yuval Rozenfeld

Experiment Teardown - Automatically Opening the Side Cart After ‘Add-to-Cart’ Increased Checkout Completions by 13.6%

Adding a "Top Collections" carousel increased purchased conversion by 9.1%

Experiment Teardowns

Aug 24, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a "Top Collections" carousel increased purchased conversion by 9.1%

Hiding the Filters on a Collection Page Increased Revenue by 12.5%

Experiment Teardowns

Aug 21, 2026

Yuval Rozenfeld

Experiment Teardown - Hiding the Filters on a Collection Page Increased Revenue by 12.5%

Fast delivery messaging increased revenue by 8%

Experiment Teardowns

Aug 21, 2026

Yuval Rozenfeld

Experiment Teardown - Fast delivery messaging increased revenue by 8%

Conversion rate optimization is the practice of increasing the percentage of visitors who complete a specific action on your site

Fundamentals

Aug 19, 2026

Tela Wittig

What Is Conversion Rate Optimization (CRO)? A Beginner's Guide for Ecommerce

Experiment Teardowns

Aug 17, 2026

Yuval Rozenfeld

Experiment Teardown - Adding “Top Brand” logos and a "Shop All" below the homepage hero increased revenue by 23.5%

PLP Optimization: Replacing Page-by-Page Navigation with a "Load More Products" Button Increased Revenue by 8.5%

Experiment Teardowns

Aug 14, 2026

Yuval Rozenfeld

Experiment Teardown - PLP Optimization: Replacing Page-by-Page Navigation with a "Load More Products" Button Increased Revenue by 8.5%

How Long Does It Take an A/B Test to Reach Statistical Significance?

Fundamentals

Aug 12, 2026

Tela Wittig

How Long Does It Take an A/B Test to Reach Statistical Significance?

Adding a "Quick View" option to a product list increased purchase conversion by 13.4%

Experiment Teardowns

Aug 11, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a "Quick View" option to a product list increased purchase conversion by 13.4%

Adding the Full Site Header to a Product Landing Page Increased Revenue by 12.2%

Experiment Teardowns

Aug 11, 2026

Yuval Rozenfeld

Experiment Teardown - Adding the Full Site Header to a Product Landing Page Increased Revenue by 12.2%

Adding a clear “Add-to-Cart” Button Animation Upon Size Selection Increased Clicks by 4.7%

Experiment Teardowns

Aug 10, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a clear “Add-to-Cart” Button Animation Upon Size Selection Increased Clicks by 4.7%

A/B Testing vs. Conversion Rate Optimization: Where One Ends and the Other Begins

Fundamentals

Aug 5, 2026

Tela Wittig

A/B Testing vs. Conversion Rate Optimization: Where One Ends and the Other Begins

Displaying star ratings and verified reviews below the homepage hero lifted revenue by 20.3%

Experiment Teardowns

Aug 3, 2026

Yuval Rozenfeld

Experiment Teardown - Displaying star ratings and verified reviews below the homepage hero lifted revenue by 20.3%

What Is A/B Testing? A Complete Guide

Fundamentals

Jul 29, 2026

Tela Wittig

What Is A/B Testing?

Simplifying and Pinning the Blog Header Increased Product Page Visits by 10.5%

Experiment Teardowns

Jul 27, 2026

Yuval Rozenfeld

Experiment Teardown - Simplifying and Pinning the Blog Header Increased Product Page Visits by 10.5%

Why your site analytics matter in A/B testing

Fundamentals

Jul 22, 2026

Tela Wittig

Why your site analytics matter in A/B testing

Everything You Need to Know About Page Speed While A/B Testing

Fundamentals

Jul 22, 2026

Tela Wittig

Everything You Need to Know About Page Speed While A/B Testing

A Search-First Homepage Hero Increased Revenue by 34.7%

Experiment Teardowns

Jul 20, 2026

Yuval Rozenfeld

Experiment Teardown - A Search-First Homepage Hero Increased Revenue by 34.7%

What is statistical significance?

Fundamentals

Jul 15, 2026

Tela Wittig

What is statistical significance?

Displaying More Products on Screen Increased Product Page Visits by 16.2%

Experiment Teardowns

Jul 13, 2026

Yuval Rozenfeld

Experiment Teardown - Displaying More Products on Screen Increased Product Page Visits by 16.2%

The Ultimate Guide to Landing Page Optimization

Fundamentals

Jul 8, 2026

Tela Wittig

The Ultimate Guide to Landing Page Optimization

Adding a "High Demand" banner in the side cart increased purchase conversion by 13.2%

Experiment Teardowns

Jul 6, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a "High Demand" banner in the side cart increased purchase conversion by 13.2%

A/B Testing Metrics: Target vs Supporting Metrics (and Why You Need Both)

Fundamentals

Jul 1, 2026

Tela Wittig

A/B Testing Metrics: Target vs Supporting Metrics (and Why You Need Both)

Adding a “Quick Add” button on product listings increased revenue by 10.6%

Experiment Teardowns

Jun 29, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a “Quick Add” button on product listings increased revenue by 10.6%

Showing "Only a Few Units Left" in the Mobile Cart Lifted Purchase Conversion by 20.5%

Experiment Teardowns

Jun 25, 2026

Yuval Rozenfeld

Experiment Teardown - Showing "Only a Few Units Left" in the Mobile Cart Lifted Purchase Conversion by 20.5%

How does variant rendering work in A/B testing?

Fundamentals

Jun 24, 2026

Tela Wittig

How does variant rendering work in A/B testing?

Adding a "Selling Fast" banner next to the add-to-cart button increased purchase conversion by 10.8%

Experiment Teardowns

Jun 22, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a "Selling Fast" banner next to the add-to-cart button increased purchase conversion by 10.8%

Frequentist vs. Bayesian A/B Testing: What You Need to Know

Fundamentals

Jun 17, 2026

Tela Wittig

Frequentist vs. Bayesian A/B Testing: What You Need to Know

Exposing below-the-fold content on the mobile homepage increased reached cart by 13.1%

Experiment Teardowns

Jun 15, 2026

Yuval Rozenfeld

Experiment Teardown - Exposing below-the-fold content on the mobile homepage increased reached cart by 13.1%

Why and How A/B Testing Compounds

Fundamentals

Jun 10, 2026

Tela Wittig

Why and How A/B Testing Compounds

A "Secured Checkout" badge in the mobile checkout header increased purchase conversion by 15.1%

Experiment Teardowns

Jun 8, 2026

Yuval Rozenfeld

Experiment Teardown - A "Secured Checkout" badge in the mobile checkout header increased purchase conversion by 15.1%

Will AI Break My Site? The Risks of Unguarded AI Conversion Rate Optimization

Blog

Jun 3, 2026

Evyatar Segal

AI Conversion Rate Optimization: Can It Break Your Site?

Adding a Swipeable Best-Sellers Carousel to the Nav Menu lifted purchase conversion by 10%

Experiment Teardowns

Jun 1, 2026

Yuval Rozenfeld

Experiment Teardown - Adding a Swipeable Best-Sellers Carousel to the Nav Menu lifted purchase conversion by 10%